IWC’s motto is “Passion for Details”. We were asked to create communication that would live up to this motto, get customers more involved in the brand, and inspire those who already own a few IWC watches to add a few more to their collection.

Company: Publicis Ambience Advertising, INDIA, Mumbai
Creative Director: Ashish Khazanchi
Art Director: Ashish Phatak
Copywriter: Denise D’Silva
Illustrator: Milind Aglave
Photographer: Avadhut Hembade.