The main challenge was to find a solution that could also serve as an in-store display and would create a buzz around Alpina wall paint.
Describe the brief from the client:
Alpina is a leading paint manufacturer in Germany. The brief was to develop an advertising medium to communicate the “Colour of the Month” marketing concept to important tradespeople (hardware stores, paint stores, furniture stores).

The idea was to create the world’s biggest calendar. Each month has the “Colour of the Month” printed on a 3m x 2m calendar page clearly showing just how great a newly-painted wall would look. By doing this the calendar also doubled as an interesting piece of graphic design. It was displayed in furniture stores and many building supply stores at the Alpina point-of-sale as well as in selected art galleries.

Advertiser/Client: ALPINA FARBEN
Product/Service: ALPINA PAINT
Design/Advertising Agency: SCHOLZ & FRIENDS HAMBURG, GERMANY
Creative Credits
Matthias Schmidt Scholz/Friends Executive Creative Director
Dennis Lueck Scholz/Friends Creative Director
Suze Barrett Scholz/Friends Creative Director
Marco Lidzba Scholz/Friends Art Director
Michael Toennis Scholz/Friends Copywriter
Florian Kienle Scholz/Friends Account Manager
Metagate Gmbh/Hamburg Postproduction
Details