Dr, Reddy's Respiratory division wanted to generate awareness about the ill-effects of smoking. The task was to create something that subtly authenticates the point.

Innovatie. Factual and Hard-hitting! Monthly calendar with perforation represented the idea ingeniously and delicately whithout offending any sentiments.

Advertising Agency: Sudler & Hennessey, Mumbai, India
Creative Directors: Sudhakar More, Ashesh Mallick
Art Directors: Divakar Shetty, Parvej Pathan
Copywriter: Ashesh Mallick
Photographer: Vishal Bhosle
Other additional credits: Dhuri Gangaram, Rajendra Bitling, Vijay Salve, Aparna Mandalaparthy, Sujata Mahadik, Rachna